Tennis World Announces New Membership Model and Revised Pricing Structure

victoria47920

Oct 19

4 min read

Tennis World will introduce a new membership model and revised pricing structure for all members from 2 November 2026, following a long-running review of how membership is organised, priced and managed.

The change has been developed in response to issues raised over many years, both at Board level and in wider conversations around the club. The current structure has become increasingly complex. That complexity now creates problems for members and for the organisation responsible for running the system.

The new model is designed to make membership easier to understand, fairer to apply and more sustainable for the future of Tennis World.

TENNIS WORLD MEMBERSHIP - £120 FOR 12 MONTHS

Standard Members pay £120 upfront. Life Members pay no annual fee. Both receive the same member usage prices, 14-day booking priority and team benefits.

	STANDARD MEMBER	LIFE MEMBER	NON-MEMBER
Annual membership	£120 / 12 months	NO CHARGE	—
Outdoor court	FREE	FREE	£12/hour
Indoor Mon-Fri 9-5	£16/hour	£16/hour	£26/hour
Indoor Mon-Fri 5-10	£20/hour	£20/hour	£32/hour
Indoor Saturday	£16/hour	£16/hour	£26/hour
Indoor Sunday	£16/hour	£16/hour	£26/hour
Club Morning – 90 minutes	£6	£6	£12
Club Night – 90 minutes	£9	£9	£15
Club Night – 2 hours	£12	£12	£20
Booking window	14 days	14 days	5 days
Team eligibility	Yes	Yes	No
Team match fee	£3.50	£3.50	—

Why the membership model is changing

Membership has been discussed for many years because the existing structure has grown complicated over time. Different categories, pricing differences and historic arrangements can be hard to explain and harder to manage.

That level of complexity affects everyone. Members need to know what they are paying for and what is included. The club needs a system that can be managed efficiently, renewed reliably and communicated clearly to current and prospective members.

Tennis World has also subsidised the cost of playing tennis for many years. While that support has helped keep access affordable, continuing to subsidise play in the same way is no longer financially sustainable.

The revised model aims to strike a balance between financial viability and fair treatment of members. It recognises that any change to membership and pricing must be handled carefully, especially when members have built routines, expectations and budgets around the previous system.

What the new structure is intended to achieve

The purpose of the new membership model is not simply to change prices. It is to create a simpler and more consistent system that works better for both members and the organisation.

The main aims are:

Clearer membership costs and inclusions Members should be able to understand what membership costs and what is included without working through a complicated set of exceptions.
Greater fairness and consistency The new model seeks to remove pricing anomalies and differences that are difficult to justify.
Simpler administration A clearer system will reduce the time spent managing memberships, renewals and pricing queries.
A more sustainable commercial model The structure needs to support the ongoing running of Tennis World while remaining attractive to existing and future members.
A stronger base for future growth A simpler model is easier to explain, operate and adapt as the club continues to develop.

For members, the most visible change will be the move to a revised structure and pricing system. Behind that sits a broader aim: to make membership easier to manage now and more resilient in the years ahead.

When the new system comes into effect

The new membership model and revised pricing structure will come into effect on 2 November 2026.

Members will receive full details covering:

Membership categories
Revised pricing
The transition from the current model
Playtomic
Frequently asked questions

These details are intended to explain how the new system will work in practice and what members need to know before the change takes effect.

How the transition will be handled

Moving from one membership system to another requires care. The change affects pricing, administration and the way members access and manage parts of their tennis activity.

Tennis World has stated that the transition details will be shared with members as part of the full membership information. This will include guidance on how the new model applies, how members move across, and how Playtomic fits into the updated approach.

The key point for members at this stage is the implementation date. The existing structure will remain in place until the new system begins on 2 November 2026.

Clear communication will be central to this process. A simplified model should reduce confusion, but members will still need enough detail to understand what changes for them personally.

A message from the Chairman

Phil Caswell, Tennis World Chairman, confirmed that the Board believes the new structure achieves the necessary balance between sustainability and fairness.

The club’s position is that simplifying membership and pricing now gives Tennis World a better foundation for the future. It should make the offer clearer, reduce unnecessary complexity and support the costs of running tennis in a more realistic way.

Members are thanked for their continued support and understanding as the changes are introduced.

The next step is for members to review the full details on membership, pricing, transition arrangements, Playtomic and the accompanying questions once shared. The aim is a membership system that is clearer to understand, fairer to operate and fit for the long-term future of Tennis World.